TD Bank wanted a bold, scroll-stopping Facebook and Instagram Reel with punchy copy that captured the look and feel of Spotify Wrapped—and they wanted it fast.  If you’re not familiar with Spotify Wrapped, it’s Spotify’s year-end campaign featuring personalized, animated videos of each listener’s most-played songs and favorite artists. I wrote the post copy and on-screen copy for the animated Reel, which went from concept to client approval in just two days.