Spectrum Mobile wanted to encourage people to switch by highlighting savings of up to 60% as well as unlimited talk, text and data for $29.99 per month. Since these are dynamic Google Display Network ads, the images, headlines, body copy and CTAs are dynamically mixed and matched by Google to create multiple variations. So, I developed headlines and body copy that highlighted these two value propositions in different ways. The ads drive customers to a savings calculator where they can compare their current plan with Spectrum Mobile.